Why Is It So Hard To Permanently Lose Weight?

Have you ever wondered why we seem to have such a hard time losing weight and staying fit despite all the knowledge and technology we have? Why for example, do over 80% of the people who lose weight gain it all back within two years? I contend it’s because they have reduced the conflict that caused them to start the diet in the first place. Once the feeling of conflict is reduced, our incentive to continue taking action declines as well. So how do we keep doing the things we already know we should do in order to enjoy optimal… read more →